SOUR soda

Self-initiated branding project for a fictional soda company. The idea was to create a soda brand that stands out from the shelves. I haven't been seeing this kind of style on store shelves so i thought this would really stand out. So I designed bold, flavour-packed packaging that jumps off the shelf and captures the personality of each drink.

From the branding to the can designs, every element was created from scratch. The lineup includes Kiwi, Orange, Cherry and Passionfruit. The isea was to make the packaging so distinctive one would almost taste the flavours through the screen