Roberta Einer (Personal Project)

This campaign draws inspiration from the signature knitting techniques often featured in Roberta Einer’s designs, as well as the luxurious holiday aesthetic they evoke. The visual direction combines elements of knits and water, reflecting the elegance and fluidity of her garments.

Key design elements include:

Campaign visuals featuring backgrounds that merge the textures of knits with water patterns.
Packaging concepts: One design inspired by the silhouette of a beach dress hemline, resembling a coastline, while the other explores bubble-like forms, referencing both water and knit structures.
This project was an exploration of texture, movement, and brand storytelling. A new campaign is already in progress and will be shared soon.